Facebook is Under Reporting Organic Reach – Would this affect your Money Making Plan in 2014?

First of all, this has nothing to do within anything you already know. Yes, your Organic Reach is down. 
After making a discovery in my Insights, my initial fear was that Facebook was over reporting Total Reach. That would have been a recipe for disaster.

 

But I held off telling you about that until I first ran a controlled test. And the results of that test were surprising.

 

When you promote posts, Facebook is under reporting Organic Reach. This is a new development since the release of the updated web and Insights exports.

 

 Let me know what you think!

Cheers,